Civic Entertainment Group reached out about working with their client NBCSN to help them expand awareness about NASCAR coming to their network. I jumped at the chance to travel to Daytona, Indianapolis, Kentucky & Charolette Speedways because it fit in my wheelhouse & sounded fun. These activations were simple & straight forward, I recruited a production assistant & 10 brand ambassadors for each market, I produced & shipped out our branded cart & 10'x10' tents, along with the giveaways & flew to each location to supervise the staff.