Worked with two partners to surpass our initial goal of earning $2M in revenue within our 1st fiscal year.
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Sourced, licensed, curated & managed content for 44 Roku, AndroidTV and Amazon Fire TV apps.
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Designed UX/ UI for all 44 channels using Adobe XD & adjusted development deliverables with final touches in Visual Studio Code & Android Studio.
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Recruited & managed staff to help design creative assets, build, publish & maintain 44 applications.
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Managed accounting, processing over 200 monthly transactions while reviewing & approving all expense reports.
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Oversaw all legal, including over 500 IO’s, license agreements, vendor contracts & SOW’s
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Oversaw an 8 person staff on projects for YouTube & Google Pixel, those projects were experiential activations at SXSW, Sundance, Coachella & Complexcon.
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Lead RFPs & won projects with PacSun & Twitter.
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Managed all budgets, schedules & resources to provide on time deliveries for each project, while staying within budget.
Established & managed 6 client relationships & ensured all expectations were met.
Responsible for sourcing, hiring & providing training materials for all vendors & temps.
Worked closely with designers to develop all creative applications for all projects.
Led production, creative & technology teams to develop 21 interactive engagements
Managed schedules & $1.4M budgets for all 21 deliverables for Honda CES 2017 & 2018, with 9 month runways.
Worked with & managed clients from Honda SVL, Honda US, Honda Japan to ensure all expectation were met.
Collaborated with Spinifex Hong Kong, Sidney & vendors in Germany & New York to execute deliverables.
Developed live, 2d, 3d, AR, VR & audio content from start to finish for all interactive deliverables.
Work History
Owner & Co-founder @ Drexls
Los Angeles, CA + Kansas City, Mo
2017-2023
Production Director @ SayOk
Los Angeles, CA
2017-2018
Sr. Interactive Producer @ Spinifex Group
Torrence, CA
2016-2018
Executive Producer @ The Apex Agency
Irvine, Ca
2021-Present
Managed all American Honda PR clients during back-to-back overlapping projects over the course of 2 years.
Assembled and led staff of approx. 35 people per program during each PR press event.
Developed SOWs, budgets, production timelines, staffing grids, travel grids, and deliverable schedules.
Oversaw production from ideation, to program retrospective; creative, staff, labor, AV, scenic, interactive
elements, furniture rental, F&B, registration, flights, lodging, air and ground transportation, hospitality, etc.
Responsible for client and guest experience during each program and ensured all expectations were met.
Worked closely with the creative director and designers to develop all creative deliverables on projects.
Certifications
Certificate of Acheivement - 2D Animation
Santa Monica College
2008
Adobe Certified Expert - Photoshop
Adobe
2016
Adobe Certified Expert - XD
Adobe
2016
Additional Work Experience
Senior Producer @ MKTG
New York, NY
2014-2016
Managed timelines, budgets, local staff, local vendors, talent, collateral & amenities.
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Researched & booked travel, lodging, equipment & vehicle rentals.
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Developed live & 2d content for "attract videos" within
each experience.
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Trained local staff & vendors on brand guidelines to ensure
client satisfaction.
Producer @ Momentum Worldwide
New York, NY
2013-2016
Production Manager @ Hawthorne Direct
Los Angeles, CA
2011-2013
Skills & Expertise
Assisted management of $4.8M budget for 9 deliverables for AMEX Fan Experience 2014.
Researched & booked travel, lodging, equipment & vehicle rentals.
Managed $2.1M budget for RunWestin Rock-N-Roll Marathon tour in 18 markets.
Trained & managed local staff & vendors on brand guidelines to ensure client satisfaction.
Developed all creative content, collateral & amenities needed for each specific market.
Management of <$1M budget for over 25 project for Home Adviser, Spectrum, Dyson, Equifax, Clorox, Audible, Armor All, 3M, Downy, The Hartford, Downy, Nissan.
Responsible for scheduling, resourcing, timesheets, call sheets & expense management.
Helped maintain all stakeholder expectations by ensuring that projects delivered on time.
Client Management
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Project Management
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Budgeting & Scheduling
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Staff Hiring & Training
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Team Management
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Scope-of-Work Creation

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Cross-Departmental Management

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Vendor Management
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Creative Development
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Cost & Timeline Analysis
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Risk assessment
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Bookkeeping & Payroll
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Quality Control